Hello,
I’m Sam

I’ve spent 10+ years in the digital creative industry.

For the last 6 years I’ve lead the design and execution of generative AI production pipelines in advertising. Specializing in creative technology, I’ve partnered with brands like Google, Apple, HBO, Netflix, and Coca-Cola to craft innovative experiences and solutions that push creative boundaries.

I’m passionate about developing AI-first pipelines that will shape the future of production, animation, film, and video games.



Google x Youtube

Cannes Drive-In


Coca-Cola

LATAM AI Production


HBO

House of
the Dragon


BURGER KING

MILLION DOLLAR WHOPPER

Marriot Bonvoy

AI production


CHILDISH
GAMBINO

PHAROS AR


SINGAPORE
ARTSCIENCE MUSEUM

INTO THE WILD


GOOGLE ✕ NETFLIX

STRANGER THINGS LENS